About us
Welcome to LullaLoom — Where Playtime Meets Imagination
We’re a small team of parents, dreamers, and creators who believe that every child deserves toys that spark curiosity, laughter, and growth.
At LullaLoom, our mission is simple: to bring joyful, safe, and meaningful play into every home.
Each product in our collection — from dancing plush toys like GroovyGiraffe and GroovyCactus Pal to thoughtful learning sets like MiniMind Adventures — is designed to entertain while supporting early development and creativity.
We carefully select every item to ensure it’s made with child-friendly materials, tested safety standards, and thoughtful design, helping little ones learn, move, and explore safely. Whether it’s a musical giraffe that makes your toddler giggle, a quiet book that encourages hands-on learning, or a wooden puzzle that challenges growing minds — we create moments that matter.
Our Mission
At LullaLoom, we believe that play is not just fun — it’s a foundation for growth.
Our mission is to nurture imagination, creativity, and confidence through toys that inspire learning and connection.
We are committed to designing and curating products that:
- Encourage active, sensory, and creative play.
- Support early childhood development through joy and exploration.
- Combine safety, quality, and sustainability in every detail.
Every smile and every giggle reminds us why we do what we do — to make childhood a time of wonder and discovery.
Our Story
LullaLoom began with a simple idea — that every toy should do more than entertain; it should help children grow, learn, and feel loved.
Founded in Germany, our journey started around a family kitchen table, where two parents searched for toys that were both safe and inspiring. Finding few options that met their standards, they decided to create their own.
What started as a passion project soon grew into a brand trusted by families across Europe and beyond.
Today, LullaLoom continues to craft and curate collections that combine playful design with educational purpose — built to last, designed to delight.
A Message from Our CEO
“As a parent and creator, I’ve always believed that childhood is a world of endless imagination.
Every product we design or select is made with love — inspired by the laughter of our own children and the joy we see in families around the world.
My promise is that LullaLoom will always stand for quality, creativity, and care. Because playtime should never just be about passing time — it should be about building memories.”— Kurdo, Founder & CEO, LullaLoom